B2C Social Media - Design Systems, Photography, Illustration
Surface has not only defined the tablet and laptop combo sector but also set the standard for what makes an exceptional user experience. And we've discovered a fun way demonstrate just that, through combo photos and diptych personas represented through screen UIs and everyday seasonal subjects.
Client: Microsoft Surface, Microsoft Store
Role: Art Director // Photographer // Designer
Role: Art Director, Designer Fusing digital UI and reality to convey the story of real use-case Windows features.
Role: Art Director, Designer Fusing digital UI and reality to convey the story of real use-case Windows features.
Role: Art Director, Designer Fusing digital UI and reality to convey the story of real use-case Windows features.
Role: Art Director, Designer Fusing digital UI and reality to convey the story of real use-case Windows features.
Role: Art Director, Designer Fusing digital UI and reality to convey the story of real use-case Windows features.
Image juxtaposition of analog and digital worlds.
Combo-photo tactic for Back-to-school content showcasing the versatile use case for any college student.
Custom type on original photography showcasing the family of devices.
Image juxtaposition of analog and digital worlds.
Split screen adaptation of analog and digital.
Celebrating the graduation season.
Celebrating the holiday season.
