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Anchor 1
Approach
I've developed a process oriented system consisting of strategic insights, creative innovation, and tactical execution.
Here are event and campaign-based examples that I lead from conception to completion in a both an Art and Creative Director capacity.
 Ideas WorkshopWhat: Event coverage of the first ever Ideas Workshop in Brooklyn. Results: An experiential outlet with an effective panel of creative experts and engaged audience of entrepreneurs. Contribution: Provided creative ideation as well as captured social photo and video content that was published in real time. Click link in description to view video. |  Surface at the Burton US OpenWhat: Event coverage highlighting Surface partnership at the Burton US Open Results: Drove awareness to the various initiative Surface has in supporting its audience reach for their goals. Contribution: Provided creative ideation and the vision for capturing key moments at the event. Click link in description to view video. |  Surface at the Super BowlWhat: Event coverage at the Super Bowl highlighting Surface partnership with the NFL. Results: Drove awareness to NFL's "Create Change" campaign. Contribution: Provided creative vision for integrating brand assets across Surface's owned channels. Also, captured social photography and video used for real-time coverage of key beats. Click link in description to view video. |  Windows 10 - Life HackWhat: Leveraging LinkedIn's new video feature for Showcase pages, we wanted to depict how Windows shortcuts could be used in real life scenarios. Results: Key learnings continue to revealed an overall positive reaction to fresh, visual content on LinkedIn. Contribution: Provided creative and art direction throughout the strategy and production process. Also, photographed and edited final piece. Click link in description to take a breather. |  Windows 10 for IT ProfessionalsWhat: New-ish creative approach to reaching new audiences. Results: Key learnings revealed an overall positive reaction to this type of tone amongst IT professionals. Contribution: Provided creative and art direction throughout the strategy and production process. Click link in description to take a breather. |
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 Tap to UnpackWhat: Stop motion execution geared towards students for 'Back to school'. Results: Attention grabbing social video, that proved to be informative as well as entertaining. Contribution: Creative, Art Direction - Photographer, Animator |  Earth Day 2018What: Stop motion illustration. Why: Take part in the conversation around celebrating Earth Day. Contribution: Creative, Art Direction - Illustrator, Compositor, Animator |  Tap to UnwrapTactic and platform: Stop motion for Facebook and Instagram stories. Why: Fun visual experience meant to excite our tech enthusiasts about the possibilities during the holiday season. Contribution: Creative, Art Direction - Photographer, Compositor, Animatior |
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