aaron (aj) brillantes - art and creative director
Acer Social media
Agency: Designit // Role: Associate Creative Director (Copy and visual concepts), Content Creator (DP and editor), Producer
Overview
I led creative direction for a refreshed Acer social presence across Instagram, Facebook, and YouTube, developing a modular content system and modern visual style that elevated product storytelling, strengthened brand consistency, and created a more premium and recognizable identity across channels.
We produced a Wes Anderson style video featuring the new Helios Neo
A fan favorite. Predator Gaming audiences enjoy seeing new device unboxings, This features the new Predator Helios Neo 16
This first person POV tactic helped us create a feeling for viewers to experience the actions shown in the video
Acer campaign: The Little Things
Agency: Designit // Role: Sr. Art Director (Art and design)
Campaign overview
We needed to launch a new Acer device and share the company’s mission to promote a more sustainable lifestyle. Acer's newest laptop features a recycled plastic body and 100% recyclable packaging, and it is easily upgradable.
Concept
Designit launched the integrated campaign “The Little Things” across multiple channels including broadcast, display, and social media. We showed consumers that Acer not only builds sustainable devices but also shares their mission of working toward a sustainable future.
Solution
Promote a sustainable product by inspiring a sustainable lifestyle. Our research showed that many consumers were already striving for a sustainable lifestyle. With an audience actively seeking sustainable products and attempting to maintain sustainable habits, we saw an opportunity to position the Aspire Vero as a device that gives consumers the opportunity to invest in a greener tomorrow.
Results
200M
impressions
900K clicks
Predator Gaming // Are you game?
Agency: Designit // Role: Associate Creative Director (Big idea concept development, talent direction, and set design)
Overview
Predator Gaming, Acer’s premium line of gaming hardware, is all about leveling the playing field. About fostering an inclusive gaming community and finding connection through exploring new worlds.
In this brand spot, we literally invite the viewer to join a gaming sesh with a close-knit squad.
Acer campaign // Xbox Game Pass
Agency: Designit // Role: Associate Creative Director (Big idea concept development, talent direction, and set design)
Challenge
How do we create a campaign that elicits an immediate response from an audience that scrolls past ads? AND how do we increase awareness and conversion of a one-month free trial?
Concept
We developed an idea for a video campaign leveraging the power of TikTOk and its creators to demonstrate how easy the trial is to activate and how immersive XBGP can be once you get started -- a step-by-step guide how-to guide.
Solution
We knew the answer lay within TikTok. With its brilliant blend of comedy, information, and audience reach, the platform was our best way to share a direct-response message—signing up for the Xbox Game Pass trial—wrapped in an entertaining package that drew the audience in rather than making them scroll by. That’s when the fun began.
Paid Social video ad created by influencers to help promote Xbox Game Pass
Results
TikTok video created in-house to help promote Xbox Game Pass
Paid Social ad and Reddit ad created in-house to help promote Xbox Game Pass
The result was relatable content that persuaded viewers to sign up for their one-month trials of Xbox Game Pass.
Designit created content that went above and beyond expectations. Not only did we succeed in reaching our target audience, boosting awareness, and driving sign-ups for the one-month trial of Xbox Game Pass, but we also showed that high-performing content can have serious entertainment value.
200%
more
audience reactions
23% increase
in sign-ups
Acer event: Reveal (CES '23)
Agency: Designit // Role: Sr. Art Director (Concept, art, and design)
Solution
We went all-in not only on the message of sustainability, but on the experience itself. We created an immersive in-person space complete with AR integration, a product showcase in an explorable virtual 3d space, and a microsite complete with video content and networking capabilities: 360° rendered product showcase,
In addition, we crafted a companion campaign to bring awareness to and solicit engagement around the event, which consisted of email and social media distribution.
Concept
Reveal shines a spotlight on Acer’s 2022 product lineup and offers transparency into our efforts to do and be better for the Earth. Reveal pulls back the curtain on what Acer has been doing to further the cause, and offers glimpses into the future of sustainability, our innovative products, and the people who use them to build a better future for all.
Solution
We went all-in not only on the message of sustainability, but on the experience itself. We created an immersive in-person space complete with AR integration, a product showcase in an explorable virtual 3d space, and a microsite complete with video content and networking capabilities: 360° rendered product showcase,
In addition, we crafted a companion campaign to bring awareness to and solicit engagement around the event, which consisted of email and social media distribution.
Results
25K+
unique visitors
16.3M+
impressions across paid and organic social