Zipfizz Social media

Agency: Designit // Role: Associate Creative Director (Copy and visual concepts), Content Creator (DP and editor), Producer

Overview and impact

The brand now shows up with more cohesion, confidence, and character. Engagement grew, the visual identity became more recognizable, and the content scaled across organic, paid, and retail storytelling. The work created a social foundation the brand continues to use across channels.

New product announcement teaser

Blind taste test with the Zipfizz team

Original content showing before and after Zipfizz

Zipfizz seasonal Photoshoot

Role: Associate Creative Director - Big idea concept development // Art Director - Stylist and DP // Producer - talent, location, and prop logistics

Overview

Summer has a distinct kind of energy: warm, bright, playful, and full of movement. For Zipfizz, the goal was to capture that feeling through a vibrant, sun-forward visual world rooted in color, motion, and real human moments. I led art direction across casting, wardrobe, styling, shot design, and location planning, building a visual system that paired bold product presence with authentic lifestyle storytelling that could scale across campaigns and social.

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Let's play!

Strawberry Kiwi Fizz!

OG Orange Crush!

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Zipfizz campaign: Packed with joy

Role: Associate Creative Director (Big idea concept development)

Challenge

There’s so much amazingness packed into every tube of Zipfizz. Sure, there’s the quality ingredients, sustained energy, and tasty flavors. But Zipfizz is so much more than just a delightful fizzy wellness beverage. With that, we were tasked with developing a new brand campaign aimed at reaching a younger audience.

Concept

Zipfizz has a refreshing blast of fruity flavors that takes your tastebuds on a rollercoaster ride. It’s the very essence of play, all bottled up in a conveniently portable vessel, so you can get fizzed up whenever and wherever you need that extra boost. Let’s find out all that lies inside every tube of Zipfizz.

Solution

We wanted to make a brand campaign that was attention-grabbing, memorable, and true to Zipfizz brand values. But we also knew we would be introducing Zipfizz to a new audience segment, so it had to be educational and feature the product as a hero too. So, we decided to do just that and celebrate what’s packed inside every tube of Zipfizz—plenty of joy.