The feeling
Summer has a specific kind of energy. It's warm, bright, playful, and full of movement. For Zipfizz, the goal was to capture that feeling in a way that felt natural and joyful. We wanted images that show more than a product. They needed to show the moment the product belongs in.
Let's hike! 🐾
Let's play!
Lost!
The idea
Build a vibrant, sun-forward visual world anchored in movement, color, and real human moments. The creative direction leaned into the feeling of summer energy: playful, warm, and effortless.
The approach
I led art direction across casting, wardrobe, styling, shot design, and location planning. The visual system focused on bold product presence paired with authentic lifestyle moments that could scale across campaigns and social storytelling. Throughout the shoot, I partnered closely with the photographer and production team to ensure a consistent tone, clear narrative, and strong brand cohesion.
Strawberry Kiwi Fizz!
Salted Watermelon Lime!
OG Orange Crush!
The outcome
The shoot produced a flexible collection of photography and short-form video for social and campaign storytelling. The work gave the brand new energy and personality, along with assets that feel modern, bright, and unmistakably summer.
