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Overview
Zipfizz needed a more modern, cohesive social presence that reflected the energy and personality of the brand. I led the creative direction, visual system, and monthly content development across TikTok and Instagram, shaping a modular approach to storytelling grounded in bold color, movement, and cultural relevance. The work spanned product stories, lifestyle moments, seasonal campaigns, and platform-native experiments, built to scale across organic and paid channels.
New product announcement teaser
Blind taste test with Zipfizz employees
Flavor announcement: Zipfizz Arnold Palmer
The brand now shows up with more cohesion, confidence, and character. Engagement grew, the visual identity became more recognizable, and the content scaled across organic, paid, and retail storytelling. The work created a social foundation the brand continues to use across channels.
Impact
Welcoming the squad to Zipfizz
Original content skit demonstrating the power of Zipfizz in a fun, relatable way
Participating in pop-culture holidays like Star Wars day
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