Overview
Acer needed a refreshed social presence that felt more premium, consistent, and aligned with its global brand direction. The goal was to create platform-native content that elevated product stories while appealing to a younger, more design- and performance-oriented audience.
Seasonal Spring-cleaning content with this stop motion video showcasing the Acer Aspire Vero
A fan favorite. Predator Gaming audiences enjoy seeing new device unboxings, This features the new Predator Helios Neo 16
A seasonal product post demonstrating the use of Copilot on the Acer Swift Go in this fun visual execution
Approach
I led the creative direction and visual development for social content across Instagram, Facebook, and YouTube. This included designing a modular content system, developing motion and editorial styles, and art directing product-forward storytelling that showcased hardware features through clean, modern, and approachable visuals.
We produced a Wes Anderson style video featuring the new Helios Neo
A trending tactic during this season, we created a Halloween themed "Choose your Character"
This popular greenscreen tactic on TikTok was leveraged to show off the Acer Vero product line visual aesthetic and appeal
As a part of Acer's seasonal content, this pop-culture themed post engaged users with this nostalgic reference
This first person POV tactic helped us create a feeling for viewers to experience the actions shown in the video
This original content post helped convey the multiple uses cases someone might experience in the workplace
Outcome
The work strengthened Acer’s visual identity across social channels, improved consistency, and created a recognizable look and feel across product lines. The updated system allowed for more efficient content production while giving the brand a clearer, more confident presence in the market.
Beauty product video showcasing the new Helios Neo 16
Beauty product video showcasing the new Acer Swift Go 14
Beauty product video showcasing the Predator Gaming accessories