Challenge
There’s so much amazingness packed into every tube of Zipfizz. Sure, there’s the quality ingredients, sustained energy, and tasty flavors. But Zipfizz is so much more than just a delightful fizzy wellness beverage. With that, we were tasked with developing a new brand campaign aimed at reaching a younger audience.
Concept
Zipfizz has a refreshing blast of fruity flavors that takes your tastebuds on a rollercoaster ride. It’s the very essence of play, all bottled up in a conveniently portable vessel, so you can get fizzed up whenever and wherever you need that extra boost. Let’s find out all that lies inside every tube of Zipfizz.
Solution
We wanted to make a brand campaign that was attention-grabbing, memorable, and true to Zipfizz brand values. But we also knew we would be introducing Zipfizz to a new audience segment, so it had to be educational and feature the product as a hero too. So, we decided to do just that and celebrate what’s packed inside every tube of Zipfizz—plenty of joy.
Paid TikTok social video ad
Paid Instagram Story and Reels
Integrated marketing
These assets were strategically created for placement in a variety of paid and organic platforms across CTV, TikTok, Meta Stories, Reel, and in-feed.
Paid Instagram carousel